In Victorian times, giving a hibiscus meant that the giver was acknowledging the receiver’s delicate beauty. In the same way, we acknowledge that each and every one of us has a delicate beauty waiting to be acknowledged. In the ADA collection, from AGA CULTURE, there is an acknowledgement of the delicate beauty in you. Now can you both be the giver and the receiver for the beauty within. Permitting the playfulness within you blossoms.
Adaa is Aga’s culture first clothing collection, full of colour and inspirations. With this collection , the designer- Moyo collaborated with – Adekepemi, a multimedia artist. The collection was inspired by Moyo’s Childhood, dreams made up of endless strings of Hibiscus flowers and freehand drawings to while away the days in Ibadan.
The bright colours of bustling Ibadan street markets and pulsating rhythms of Lagos informed the colour palette as well as the calm nostalgic spirit of childhood days roaming in hibiscus garden, drawing the simple shapes, architectural lines, and bold colors reflect the notion of “clothing as art” and ‘clothing as a story board’. The vibrant fashion collection mainly female , also has a mix of androgynous pieces.