AFRIFF 2025 : Exploring the Business of Film and the Rhythm of Afrobeats in Cinema

AFRIFF 2025 : Exploring the Business of Film and the Rhythm of Afrobeats in Cinema

AFRIFF 2025 carried its momentum into Day 2 on Monday, November 3, 2025, lighting up Lagos with global cinema, inspiring panels, and cross-cultural collaborations. Events held at Landmark Centre, Twin Waters, Palms Lekki, and AFRIFF Hall reinforced its position as Africa’s leading film and cultural hub.

AFRIFF 2025 : Exploring the Business of Film and the Rhythm of Afrobeats in Cinema

Global Cinema Meets African Narratives

At Landmark Lekki, audiences enjoyed a diverse lineup of films, including Welcome, The Funeral of Kwadae, and The Good, The Bad & Ugly of Afrobeats. Each story reflected AFRIFF’s mission to amplify African voices and connect them with global audiences.

Meanwhile, at Film House Cinema, Twin Waters, creativity met diversity. Films such as Becoming Sydney, Boy No Fear, House of Aama, and A Beauty Supply in Queens explored themes of identity and belonging. These works showcased how African filmmakers use cinema to express cultural depth and human emotion.

AFRIFF 2025 : Exploring the Business of Film and the Rhythm of Afrobeats in Cinema

Conversations That Inspire Collaboration

The Panel Sessions at Twin Waters brought together influential voices from across the industry. Discussions focused on how collaboration, financing, and partnerships are transforming Africa’s film economy.

Sessions included “The Global South – Navigating Alliances, Financing & Distribution While Disrupting the Status Quo” and “France and Nollywood Co-Production: Building the African Film Market Ecosystem.”
Together, they emphasized the need for cross-border alliances to strengthen African storytelling and distribution networks.

Moreover, speakers highlighted the importance of film co-production in attracting international investment and expanding creative opportunities across the continent.

AFRIFF 2025 : Exploring the Business of Film and the Rhythm of Afrobeats in Cinema

Afrobeats and Cinema: A Powerful Fusion

The rhythm of Afrobeats took center stage in another exciting discussion. Industry figures Davido, Asa Asika, Dammy Twitch, and Blessing Uzzi explored how music and visuals shape Africa’s creative landscape.

Davido spoke about bridging the gap between music and film, while Dammy Twitch compared music videos to “silent films” that still tell emotional stories.
As a result, the conversation revealed how Afrobeats continues to inspire visual storytelling and redefine African pop culture.

AFRIFF Film & Content Market Officially Launches

A major highlight was the launch of the AFRIFF Film & Content Market (AFCM) at Twin Waters. The new platform promotes film financing, co-production, and creative exchange across Africa.

The opening ceremony featured the Honourable Minister of Art, Culture and Tourism, Hannatu Musa Musawa, alongside AFRIFF Founder Chioma Ude and actor JKA Achufusi. With a ribbon-cutting ceremony, the market was officially declared open.

The atmosphere was filled with optimism as filmmakers, distributors, and investors connected to explore new business opportunities. Consequently, the event marked a turning point for Africa’s film and content industry.

AFRIFF 2025: A Celebration of Creativity and Growth

From business to art and rhythm to reels, AFRIFF Day 2 captured the spirit of African creativity. It celebrated how far the continent’s film industry has come and the promise that lies ahead.

As the festival continues, audiences can expect more screenings, panels, and networking sessions that celebrate African storytelling and cinematic innovation.

About AFRIFF

The Africa International Film Festival (AFRIFF) is Africa’s premier film and cultural event. It celebrates African cinema, connects local and international talent, and promotes Nigeria as a leading creative hub.

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