Produced by acclaimed music producer Wildxyouths, “Keep Me Down” features a dynamic arrangement that seamlessly fuses elements of pop and R&B, creating a sound that is both contemporary and timeless. From its infectious hooks to its soul-stirring verses, the song showcases Rúu’s artistry and undeniable star quality.

Speaking about her debut single, Rúu expresses her excitement and gratitude for the opportunity to share her music with the world. “Music has always been my passion, and I am thrilled to finally share my debut single, ‘Keep Me Down,’ with the world,” says Rúu. “This song is very personal to me, and I hope that it resonates with listeners on a deep level.”

The post RÚU – KEEP ME DOWN appeared first on Rededit Magazine.

This episode features a keenly contested cook-off between Jumoke Dada, founder of Taeillo a leading furniture-making brand, and Damilola Emmanuel, the General Manager of Lagos State Waterways Authority (LASWA).

These GameChangers will compete for the title of “Ultimate GameChanger” as they create their versions of “Puff Puff & Gizdodo” which is a core part of the Lagos party scene hence the “owanbe” episode tag.

Daniel Etim-Effiong, the show’s host is decked in a blue iconic agbada look by Deji & Kola. Daniel was quite generous on this episode by lending our GameChangers a helping hand in the kitchen. You’ll have to watch the show to see how this panned out.

Judges M.I Abaga and Kaffy who pulled showstopping traditional looks to the kitchen are back alongside Captain Toba and are once again charged with the arduous task of watching, tasting and judging the GameChangers’ performance. This is a must-watch episode!

Who is your money on? 

Watch the Cook-Off NOW – https://www.youtube.com/watch?v=0OSkAvFr6MQ

You should get into a-day-in-the-life of these top business minds as they compete for the title of “Ultimate GameChanger” in the kitchen:

Watch A-day-in-the-Life of the Taeillo founder, Jumoke Dada;

Watch NOW – 

Watch A day-in-the-Life of Damilola Emmanuel, GM of LASWA;

Watch NOW – 

The post Taeillo founder, Jumoke Dada and Damilola Emmanuel of LASWA prepare Puff-Puff & Gizdodo to win this “Owanbe” Episode of Cooking with GameChangers. Who Won?? appeared first on Rededit Magazine.

Distinguished guests, comprising leaders in various industries, journalists, content influencers, and professionals, converged at The Hive’s rooftop venue for an evening of networking and celebration.

Speaking at the event, Ayoyinka Falade, Project Manager, The Hive by Providus welcomed everyone to the pre-cocktail event and reiterated that guests should have fun and network. “As we delight in the festivities of this evening, let’s not forget that The Hive by Providus Bank is gearing up for an extraordinary event from March 30th to April 1st, 2024. It is going to be three days of fun, learning, networking and growth. It is different from what you have seen before. So, let’s use tonight as a preview of the excitement and energy that awaits us at The Hive”.

Guests enjoyed delicious cuisine, captured unforgettable moments and showcased their dance moves on the dance floor, adding to the festive atmosphere. 

The buzz generated at the pre-cocktail event has set the tone for the excitement of guests and attendees as they all look forward to the three days of fun and learning. 

The Hive by Providus Bank promises to be an event where you can learn from the best as The Hive has assembled a prestigious group of thought leaders, innovators, and industry icons who will share their insights, experiences, and expertise across a variety of topics. 

For more information and registration details, visit https://www.thehive.providusbank.com/

The post Unleashing the Buzz: Hive by Providus Hosts an Exceptional Pre-Event Cocktail Ceremony appeared first on Rededit Magazine.

Sustainability is often viewed through the pillars of economic, environmental and social development with culture taking a back seat. This season “Commune” takes an exploratory dive into the work of creatives on the scene through the African cultural lens of Community, the starting point of our creative process.
At the heart of Woven Threads is celebrating the ingenuity and resilience of African fashion designers while emphasising the importance of sustainability and waste reduction in the industry. The exhibition brings together a diverse range of designers, experts, and stakeholders to discuss and showcase the best practices in African fashion design. Participating designers include: Green Access 2023 Cohort – Ajanée, By.Wuzzy, Dust of the Earth, Bornstarng, E.S.O by Liman, This Is Us, Kilentar, Lohije, Y’wandeLag, Eki Kere, and more.

Woven Threads V will feature:

1. Physical Presentations: Inspired by the successful AW18 showcase, designers will unveil their collections in an intimate, salon-style setting. Following each presentation, a ‘see now, buy now’ client-designer reception allows immediate purchase or order opportunities.
2. The Woven Threads Installation: This interactive installation will offer a deeper understanding of the “Commune” theme, highlighting the collaborative process and celebrating the unsung heroes of fashion.
3. Digital Presentations: Extending the reach beyond the physical event, Woven Threads V will also feature digital presentations, ensuring wider accessibility and audience engagement.

In the lead-up to Woven Threads V, Lagos Fashion Week will proudly support the State of Fashion’s 2024 Bienalle’s Nairobi activation curated by Sunny Dolat and scheduled for April 3rd to April 15th.
It will feature enlightening panel discussions and the premiere of a fashion film, offering attendees a unique insight into Sunny Dolat’s visual storytelling experience.

For more information and updates on Woven Threads V, please visit Lagos Fashion Week’s official website – www.lagosfashionweek.ng and follow us on social media @lagosfashionweekofficial

The post Lagos Fashion Week Announces Woven Threads V: Exploring the Power of Community in Fashion appeared first on Rededit Magazine.

1. How did you first discover your passion for photography, and what drew you
   specifically to capturing moments and details?
   – Pretty long story, but most important is I realized I could use it as a tool to empower myself and still tell enduring stories that I can always come back to and reminisce how I felt while creating each image.
2. As the Creative Director at Insigna Media, how do you envision the future of content
   creation in Africa, and what role do you see photography playing in that landscape?
   – Content creation like everything else that has defined human history is simply recording the moment to create history, it will define how people in future will interpret their ancestry, their root their heritage, it will define how generations yet unborn will be able to stand tall and proud of their lineage, so every form of it especially photography and motion-picture beyond text will be a huge determinant and defining factor, cos people would not just read, but will see what life was like fifty, One Hundred or Two hundred before their time.
3. The Business of Photography Conference has become a significant event in West Africa. What inspired you to create this conference, and what impact do you hope it will have on the photography industry?
   – The Business of photography Conference was created primarily out of the desire to effectively and efficiently monetize the creative industry with bias for photography and videography, but its has evolved into becoming not just a conference for conversation but for reflection, strategy and redefining the future of the creative industry in Africa, its has come to open up conversations about exploring the opportunities technology has to offer, what story telling has to offer, more importantly how culture can be a product of export and a tool for change. More importantly we can say in just few years of starting the movement, the photography industry in Nigeria has grown over 500% in revenue and opportunities.
4. The theme for BOP2024, “Culture Exchange – The Art of Business,” is intriguing. Can you share more about why you chose this theme and how it aligns with the current African entertainment industry?-
   -Its not news that the whole world is opening up to the power of African Creativity, its sound, its music, its movie is being explored in almost every corner of the world, yet the surface hasn’t even been scratched. Africa’s most powerful asset lies in its people and stories, Africa is the foundation of humanity. Why not turn the unique strength into products to produce inexhaustible wealth. Nigeria has 525 native languages and almost 200 tribes, more than all the languages spoken in the whole of Europe combined. Africa has over 3000, imagine the stories, culture and lifestyle embedded in each of these. We are talking about stories worth Trillions in USD, yet untold. So we are exploring how we can turn these culture stories in revenues.

5. In your opinion, what are some of the key avenues through which government support and structured financial investments can propel the photography and cinematography sectors in Nigeria and Africa as a whole?
   -Quite a lot of ways, government need to start seeing the soft power that the creative sector possesses in positioning the image and brand of the continent, everything is about perception, and that’s what the creative industry especially visual part of the industry has that need to be explored. Government needs to start creating laws and implementing policies to protect and promote the industry. Such laws should include enabling business environment as well industry focused trainings. Financial institutions should start looking at how to tap into the industry, search out Venture capitals who will look at the opportunities, more importantly learn more collaboratively about the industry to help them understand when and how to invest with limited and controlled risk.
6. With your extensive experience in events, portraits, fashion, lifestyle, and advertising photography, what advice would you give to aspiring photographers who want to excel in multiple genres? -Be consistent, build yourself in a specific field and expand if you can, create a system around your business, don’t stop learning, don’t stop evolving .
7. On a lighter note, what has been one of your most memorable photography experiences or projects so far, and why?

– Can’t think of any in particular, cos I do have a lot of those, working with many brands over time and having to understand that each project comes with its unique challenges and opportunities make it hard to pick one, I would say I am blessed with clients who have audacious goals and ideas and that forces me to think deeper and farther in bringing their ideas to life.

8. Valentine’s Day just passed, and love is still in the air. How do you capture the
essence of love in your photography, and what tips can you share for creating romantic
and heartfelt images?-

Lol I am an advocate of excitement, and love is about happiness and excitement either vertically or horizontal, and most of my images resonate that, my work is about happiness, spark and laughter. I think that’s the unique selling point of my work. I don’t shoot gloomy images. If it not happy, fun and exciting, I most likely didn’t shoot it

The post Investment Can Propel The Photography And Cinematography Industry : Kola Oshalusi appeared first on Rededit Magazine.

Film Categories 

Best actor

Cillian Murphy – Oppenheimer

Best Actress

Lily Gladstone – Killers of the Flower Moon

Best supporting actor

Robert Downey Jr. – Oppenheimer

Best supporting actress

Da’Vine Joy Randolph – The Holdovers

Outstanding performance by a cast

Oppenheimer

Best stunt ensemble in a film Mission

Impossible – Dead Reckoning Part One

Television categories

Best actor in a TV movie or limited series

Steven Yeun – Beef

Best actress in a TV movie or limited series

Ali Wong – Beef

Best actor in a drama series

 Pedro Pascal – The Last of Us

Best actress in a drama series

Elizabeth Debicki – The Crown

Best actor in a comedy series

Jeremy Allen White – The Bear

Best actress in a comedy series

Ayo Edebiri – The Bear

Best ensemble cast in a drama series

Succession

Best ensemble cast in a comedy series

The Bear

Best stunt ensemble in a TV series

The Last of Us.

SAG Award Winners 2024

The post Full List of SAG Award  Winners 2024. appeared first on Rededit Magazine.

Nissi made the electrifying announcement via her social media platforms, stating, “2024 we are starting with a bang! I’m so excited to announce my first headline performance in New York at the legendary SOBs on the 15/03/2024 and I am taking the nation gang with me!“

Nissi’s New York debut at SOBs promises to be an unforgettable night of music, dance, and pure Afrobeats euphoria. Fans can expect to hear all their favorite Nissi tracks, alongside electrifying live renditions of her latest material.

With her undeniable talent, captivating energy, and infectious music, Nissi is poised to take the world by storm. Her New York debut at SOBs is a must-see event for anyone who loves good music, and a guaranteed night of fun.

Don’t miss your chance to witness Nissi live at SOBs on March 15, 2024.

The post Nissi Announces First Headline Performance in New York at Legendary Sounds Of Brazil (SOBs)​ appeared first on Rededit Magazine.

Renowned for his Afro-fusion sound, Burna Boy has consistently pushed the boundaries of music, fusing hip-hop, R&B, dancehall, and Nigerian music to create a genre-defying experience. “African Giant” showcases his dynamic artistry, featuring collaborations with Angelique Kidjo, Future, Serani, and Nigeria’s Kel-P, who played a pivotal role in producing much of the album.

In a statement, Burna Boy emphasized his desire not to be boxed in, leading to the creation of Afrofusion. The album’s sinuous, introspective, and pointed tracks address self-enriching politicians and the history of British imperialism in Nigeria. Burna Boy’s lyrics, primarily in Pidgin, Yoruba, and Igbo, resonate with audiences globally.

Rolling Stone ‘s recognition of “African Giant” on their ‘500 Greatest Albums of All Time‘ list underscores Burna Boy’s influence and impact on the international music scene. The album’s ranking at number 330 highlights its enduring significance and contribution to the rich tapestry of global musical achievements.

The post Burna Boy’s ‘African Giant’ Hits #330 on Rolling Stone’s ‘500 Greatest Albums of All Time’​ appeared first on Rededit Magazine.

Can you tell us about your journey in the media, music, and marketing communications industry and how it led you to your current role as Country Manager for Paramount Africa in Nigeria?

I started out on TV as a presenter and producer with Galaxy TV many years ago. I always knew I wanted more and desired to explore my creative side. Subsequently, I joined TBWA Concept as a copywriter, which was one of the most awarded and respected agencies at the time. From there, I moved to CentrespreadFCB, top ad agency at the time, as senior manager Copy. Later, I joined HITV as the Creative Manager for three years. After that, I took on the role of the Creative director for Glo at SO&U Saatchi&Saatchi for four years before assuming my current position as the Country Manager at Paramount.

The connection between being a creative leader and a business leader, as I am at Paramount, stems from my involvement in various ventures. I co-founded a digital marketing agency, Distinct Ideas Africa Limited. I also co-ran a talent management company in collaboration with a partner. What qualified me for this role was my deep understanding of how media works, informed by experience as both an employee and an entrepreneur.

I had two radio shows that ran every weekday for many years – “Final Score” on City FM 105.1 and a football hangout with Bada on Radio Continental. In these roles, I was not only responsible for creating and presenting content but also crucially involved in selling and marketing them. I built critical media agency relationships across major agencies and directly with brands/clients, understanding the language and intricacies vital for a business like Paramount that has a linear business that feeds off advertising revenue. My leadership skills have served me well in this role, and I’ve been in this position for six years now.

As a mentor with the Academy for Women Entrepreneurs, what advice do you have for aspiring entrepreneurs, especially women, in the creative industry?

The advice is straightforward: be prepared for the challenges. Nigeria poses a difficult operating environment for any business, but it’s also a place where your business can thrive rapidly. If you expected a smooth ride without bumps or turbulence, you’d be deceiving yourself. Prepare to be resilient, be ready to go the extra mile – your endurance will be your greatest asset. It’s not just about your ability to run a business, inspire people, or attract clients; resilience is one attribute that will keep you in business for long.

Despite the unfriendly economic conditions, finding a way is imperative. For me, resilience is the crucial quality a business owner needs because challenges are constant. However, persisting through them yields incredible rewards. Successfully running a business in Nigeria means you can do well in any other business environment globally. Those who achieve this feat should be regarded as superheroes and awarded for their accomplishments in my opinion. It is far from easy at all.

How do you see the role of technology and digital platforms in shaping the future of the Nigerian creative sector?

We can all agree that the growth and evolution of the creative sector in the developed world has primarily been driven by technology over the years. Take music, for example – we’ve progressed from cassettes to CDs, and now, there’s no need for physical items; just your phone and a subscription on a streaming platform allow you to access an unlimited library of music from all over the world. This technological shift extends to every facet of the creative industry, from film and dance to spoken word to fashion, photography, name it. Technology is transforming everything; we’re now delving into virtual stores for fashion, where you can go online and try out an outfit of your body size without needing to go to a physical store .

Technology is the lifeblood and heartbeat of this industry. Everyone in this space must embrace technology in both their creative processes and distribution methods, enhancing the overall experience for end consumers. Running away from technology isn’t an option, and there’s immense potential if entrepreneurs leverage the opportunities it provides. My advice to business owners is simple: recognize that the game is global, stay aware of trends that reshape the landscape, especially those game-changers, embrace them, and employ local and native intelligence to adapt them to our unique environment. Doing so will undoubtedly yield abundant benefits.

Could you share some insights on the challenges and opportunities you’ve encountered while managing a music talent management and production services company like Peaceville Africa?

One challenge in the music industry is its high cost; nowadays, it’s almost a rule of thumb that you can’t effectively market or promote a song without spending 40 to 50 million naira. This includes expenses for shooting music videos, promoting on radio, TV, clubs, and even taking it to the streets. It’s a substantial financial investment with no guarantees, making it quite challenging. However, if you navigate these challenges wisely, there are opportunities for incredible benefits, particularly if you achieve global superstar status like Wizkid, Davido, Rema, Asake, Ayrastar, Burna Boy, or Tems. The potential is vast, but the challenges are equally daunting, requiring a delicate balance.

In terms of my unique experience managing talents, working with A-Class stars presents its own set of difficulties. One of the most challenging aspects is ensuring they adhere to the agreed-upon plan. Occasionally, artists might show up at private events for extra earnings, which can conflict with their brand image. As a talent manager, maintaining brand consistency is crucial, and it’s an ongoing struggle. Nevertheless, these experiences serve as valuable lessons. Each encounter enhances our understanding and equips us better to work with talents. We remain committed to advising them and implementing global practices to facilitate their continual improvement.

With your experience in both advertising and music, how do you navigate the intersection of creativity and business in the entertainment industry?

In merging the worlds of advertising and music, navigating the interplay of creativity and business in the entertainment industry is akin to orchestrating a finely tuned symphony. It involves harmonising the distinct melodies of creative expression and financial pragmatism.

From the advertising realm, I’ve honed the art of crafting compelling narratives and visuals that not only capture a brand’s essence but also engage audiences effectively. Meanwhile, my experiences in the music industry underscore the need for a strategic approach, considering budgets, market dynamics, and the unpredictable nature of the field.

The challenge lies in seamlessly aligning creative vision with business objectives. It’s about creating campaigns and music projects that not only showcase artistic brilliance but also resonate commercially. This requires constant collaboration with artists, marketers, and industry stakeholders for a cohesive and effective strategy.

My approach at this intersection revolves around creating a synergy where artistic endeavours thrive creatively and contribute to the bottom line. It’s a dynamic process that demands adaptability and a keen awareness of the ever-evolving entertainment landscape, aiming to produce impactful projects resonating on both creative and commercial wavelengths.

As a co-founder of Africa Creative Market, what impact do you hope to make in terms of training, mentorship, and collaboration opportunities for local creators in Nigeria and beyond?

In my role as a co-founder of Africa Creative Market, our mission revolves around making a substantial impact in terms of training, mentorship, and collaborative efforts for local creators in Nigeria and beyond. We envision a dynamic and flourishing ecosystem where creators have the opportunity to enhance their skills, receive valuable mentorship, and engage in collaborative initiatives.

Training is a cornerstone of our approach, aiming to provide creators with the tools, knowledge, and insights necessary to navigate the intricacies of the creative industry. Through targeted training programs, we seek to equip them with the expertise needed to not only hone their craft but also to adapt to the evolving landscape of the creative sector.

Mentorship is another crucial aspect of our initiative. We believe in the power of guidance and shared experiences. By connecting seasoned mentors with emerging talents, we aim to provide a support system that goes beyond formal education, offering practical advice, industry insights, and a roadmap for personal and professional growth.

Collaboration lies at the heart of our vision. We aspire to create a collaborative environment where creators can synergize their talents, exchange ideas, and work together on innovative projects. This not only enriches the creative process but also opens up new avenues for creators to showcase their work to a broader audience, both locally and globally.

Our ultimate goal is to foster a community that thrives on the principles of learning, mentorship, and collaboration. By doing so, we believe we can contribute significantly to the development of a robust and globally competitive creative industry in Nigeria and beyond, empowering creators to reach new heights of success and recognition.

How do you balance your academic pursuits, such as studying for an MBA, with your professional responsibilities and creative endeavours?

Balancing academic pursuits, including my MBA studies, with professional responsibilities and creative endeavours involves effective time management and prioritisation. Juggling the demands of academia and work requires careful planning to ensure each commitment receives due attention. Additionally, as a co-founder of Africa Creative Market, integrating this initiative into my schedule involves aligning its goals with my academic and professional pursuits, creating a cohesive approach that contributes to both personal and collective growth.

If you could have any superpower, what would it be and how would you use it to enhance the creative industry?

If I could have any superpower, it would be the ability to inspire boundless creativity in others and provide the tools and world class infrastructure necessary to nurture talent to international levels of competence across the length and breadth of Africa. I would use it to fuel innovation, collaboration, and elevate the entire creative industry by fostering a continuous wave of fresh ideas and artistic expression that are commercially viable here and in international markets.

If you were stranded on a deserted island and could only have one album to listen to, which one would it be and why?

If stranded on a deserted island, I would definitely listen to Asa’s self-titled album Asa. It has to be one of the most complete bodies of work by a Nigerian Artiste in history. Wizkid’s Superstar and Wande Coal’s Mushin to Mohits will come close to being my pick as well.

The post Interview with The Co-founder of Africa Creative Market appeared first on Rededit Magazine.

Ilebaye Odiniya emerged as the winner of the Big Brother Naija All Stars reality show, which officially concluded on Sunday, October 1,2023.

The 22-year-old Gen Z (as she prefers to be called)  emerged victorious after spending 70 days in a closed house with 24 housemates, all of whom were former participants in the show.

Only six housemates made it to the final day, including Ilebaye, Mercy, Cece, Adekunle, Pere, and Cross. Who were all participants in the former big brother seasons.

Although this season was a tricky one with lots of expectations from viewers. To reach the finals, housemates had to survive evictions, win immunity challenges, and overcome various other obstacles.

As the winner, Ilebaye received a grand prize worth 120 million naira.

About Ilebaye

She is the fourth contestant introduced out of the 24 participants in the seventh season of BBNaija.

Being part of Generation Z, her lively personality has helped her gather a strong fanbase in the just concluded season.

Ilebaye is also Criminologist, having earned her degree in Criminology and Security Studies from Salem University in Lokoja. Besides her criminology background, this Gen Z individual also identifies herself as an entrepreneur, model, and a reality TV star. Her real name is Ilebaye Odiniya, and she comes from the Igala region in Kogi State. Located in North Central Nigeria.

We look forward to her achievements outside the house.

The post Ilebaye-Winner of BBNaija 2023 All stars edition appeared first on Rededit Magazine.