There’s no denying that the COVID-19 pandemic which seems to be our new normal has disrupted the world. Our dear creative and fashion industry is not left out of this disastrous disruption. I mean, the met gala had to be canceled this year because of this pandemic. The year 2020 is a shocker. However, what does it mean for the fashion industry? What does this mean for our magazines? If this becomes worse how would we thrive? The need for innovation is endless at this point.
Notwithstanding, some people are still able to create during this period and we would highlight a few.
1) Naomi Campbell
Is it a coincidence that Essence Magazine and Naomi Campbell are turning 50 at the same time? Who else deserves to do the cover of Essence apart from Super-Duper model, Campbell? According to Essence, Campbell did her hair, own makeup and own styling before turning the lens on herself to do what would become the first-ever ESSENCE magazine cover shot entirely on an iPhone. Talk about being a supermodel with super skills.
2) Bella Hadid
Bella Hadid and her vogue Italia team didn’t let the changing times stop them. They shot and styled an entire look via facetime. Tell me about fashion innovation, this is it.
While sharing the post on Instagram, Bella Caption it as:
“…New work for @vogueitalia shot and styled through FaceTime by my Quaranqueens @briannalcapozzi @haleywollens PRODUCTION/lighting by @Laurenperez 🖤Much love. feeling lucky to work.”
3) Kim Kardashian
Kim the Queen Slayer has been making rounds with her controversial line of underwear which was once called Kimono and received backlashes from the Asian community. Kimono now called Skims has amazing reviews and the Skims team is gearing up for the summer mesh release. Kim took to her Instagram to share snippets of the campaign shot by her on phone booth. Isn’t she just a delight?
4) Vogue Netherlands, June 2020
This issue was produced in the first few weeks of lockdown in The Netherlands. It was put together by the team over countless video calls, WhatsApp messages, and phone conversations. The team for this shoot cover includes:
Photography: Ferry van der Nat;
Styling: Jos van Heel & Dimphy den Otter;
Models: Nikki Tissen, Ayesha Djwalapersad, Cato van Ee, Julie Hoomans, Bente Oort, Anna de Rijk, Nella Ngingo, Danielle van Grondelle, Yahaira Gezius.
Photograph: Condé Nast
Kudos to all the creatives. Nevertheless, this spikes a new conversation. Would the new normal be that models also have photography skills? How would it progress in the future? This is a conversation I can’t stop having with myself. What do you think?
