As Formula 1 and LVMH embark on a groundbreaking decade-long partnership, Moët & Chandon is thrilled to return as the sport’s Official Champagne. With over 280 years of excellence, the Maison has enriched motorsport’s greatest celebrations—moments of triumph, unity, and pure emotion.
“Moët & Chandon Returns to Formula 1 Podium Celebrations and Belgian Grand Prix 2025”
Since 1950, Moët & Chandon has celebrated legendary champions like Stewart, Senna, Lauda, Prost, Häkkinen, and Schumacher. Each pop of the cork, each spray of Champagne, has symbolized the culmination of relentless dedication and collective passion. As Formula 1 marks this milestone, Moët & Chandon returns to the podium, ready to create new moments of celebration.
Podium celebrations return with Moët & Chandon as top drivers and the winning Constructor toasts their success. Maison will also take center stage as the Title Partner at the FORMULA 1
MOËT & CHANDON BELGIAN GRAND PRIX 2025, a race that holds special significance for the Champagne house.
A Special Bond with Spa-Francorchamps
The Belgian Grand Prix at Spa is a historic race, deeply connected to Formula 1 and Moët & Chandon. Nestled in the Ardennes, Spa is the closest Grand Prix to the Champagne region, making it a natural homecoming. Known for its legendary corners, unpredictability, and breathtaking scenery, Spa is one of the most admired circuits by Formula 1 drivers and fans alike.
Spa-Francorchamps was also part of the very first FIA Formula 1 World Championship™ calendar in 1950, a race won by the legendary Juan Manuel Fangio on June 18 of that year. Just two weeks later, Fangio triumphed again at the French Grand Prix, held on the Reims-Gueux circuit in Champagne – a historic race, attended by two passionate local racing enthusiasts, Paul Chandon-Moët and his cousin, Count Frédéric Chandon de Briailles. After the race, in a symbolic moment of shared celebration, they welcomed Fangio to the Château de Saran on the Moët & Chandon estate for a private toast in honor of his victory.
This profound connection between Moët & Chandon and Formula 1 is a testament to Maison’s lasting bond with the sport – rooted in passion, excellence, and the joy of shared triumphs.
A legacy to celebrate the Collective Emotion
Moët & Chandon’s history with motorsport goes back even further, to 1936, when Tazio Nuvolari, after winning The Vanderbilt Cup, sipped Champagne from a Jeroboam of Moët & Chandon.
However, it was in 1967, that the now-iconic celebratory spray was born. After winning the 24 Hours of Le Mans, Dan Gurney received a jeroboam of Moët & Chandon, and in a moment of pure elation shook it, and spontaneously sprayed the crowd, unknowingly creating a new tradition across sport. From the legendary Golden Magnum trophy in 1977 to the jeroboams signed by racing greats between 1991 and 1997, Moët & Chandon’s legacy within Formula 1 is one of innovation, camaraderie, and shared triumph.
Honoring the Spirit of Unity
This return is more than a celebration of victories; it’s a tribute to the incredible collective spirit that fuels Formula 1 – the drivers, the teams, and the millions of passionate fans who share in every exhilarating moment. We are proud to once again be part of this remarkable journey, raising a toast to teamwork, perseverance, and the pursuit of greatness.
As Moët & Chandon reclaims its place on the podium, the Maison looks forward to inspiring new moments of passion, bringing people together in celebration, and toasting the victories of today and tomorrow.
Sibylle Scherer, CEO and President of Moët & Chandon, said:
“We are honored and excited to return as the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication since the 1950s. We honor the extraordinary teamwork, the unlimited precision, and the pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we proudly continue to craft moments of celebration that belong to everyone committed to this incredible journey.”
Stefano Domenicali, President & CEO of Formula 1, said:
“The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1. This partnership celebrates the history, emotion, and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary. The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.”
PRESS CONTACT
To adapt to each market [Annalisa Maestri – Global PR – +33 06 4982 3508 – amaestri@moethennessy.com]
ENDS
ABOUT MOËT & CHANDON
Founded in 1743, Moët & Chandon shares the largest terroir in Champagne and its exceptional savoir-faire with the world through a rich portfolio of diverse champagnes. At home in over 150 countries, its creations embody Maison’s French chic and timeless signature, from the iconic Moët & Chandon Brut Impérial to the innovative Moët & Chandon Ice Impérial, or the ultimate expression of Haute oenologie with Collection Impériale launched in 2023. Inspired by its visionary founders, Moët & Chandon infuses creativity and a pioneering spirit into every step, from the precision of producing champagne to the crafting of a new cuvée, with the deep belief that life is better when shared. As a leader in Champagne, the Maison is committed to the welfare of its people and communities, acting responsibly through its sustainability programs, Natura Nostra and Essentia, to pass on a preserved Nature for future generations.
About Formula 1®Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved. |
