Golden Globes celebrations once again took center stage as Moët & Chandon returned as the exclusive champagne partner for the 35th consecutive year. The Maison brought its signature French chic to Hollywood’s most glamorous night, setting the tone for an evening defined by elegance, cinema, and shared celebration. From the first red carpet arrivals, Moët & Chandon immersed guests in a refined world of craftsmanship and joy at the Golden Globes.
Moët & Chandon Celebrates Cinematic Victories at the Golden Globes
Throughout the Golden Globes Awards, Moët & Chandon elevated every moment of the celebration. The industry’s brightest stars raised Moët Minis to toast the year’s standout achievements in film and television. Meanwhile, the Maison’s red-carpet vending machine delighted guests with Moët Minis, ensuring everyone carried a sparkling memory of the night.
In addition, Moët & Chandon champagne flowed seamlessly from the red carpet to the Winner’s Room. Award recipients celebrated their victories with personalized trophy bottles. Inside the ceremony, Moët & Chandon bottles adorned every table. As a result, each setting reflected excellence, prestige, and celebration.
At the exclusive Moët & Chandon table, global icons gathered to honor award-winning performances. They enjoyed Moët Impérial and Moët Rosé Impérial, thoughtfully paired with Chef Nobu Matsuhisa’s curated menu. At the same time, the red carpet buzzed with anticipation as international stars made their grand entrances.
Beyond the festivities, Moët & Chandon continued its meaningful tradition with Toast for a Cause. In partnership with Entertainment Tonight, the initiative invited stars to raise a glass for charity. Through this effort, the Maison reinforced its belief that life is better when shared with purpose.
Renowned photographer German Larkin captured the evening’s most genuine moments. His images preserved the spirit of Moët & Chandon’s Golden Globes celebration for years to come.
A Lasting Bond Between Moët & Chandon and Cinema
For 35 years, Moët & Chandon’s partnership with the Golden Globes has represented more than tradition. Instead, it reflects the Maison’s identity: joyful, iconic, and effortlessly chic. Since 1992, the brand has championed shared celebration at the Globes. Consequently, it has amplified emotion, talent, and French savoir-faire on a global stage.
Moët & Chandon’s connection to cinema began as early as 1896 with the Lumière brothers. Later, Alfred Hitchcock featured the champagne in The Ring (1927), marking its first known product placement. Because Hitchcock admired the brand, he continued showcasing Moët & Chandon in his films. Over time, this created an enduring cinematic legacy.
Across decades, Moët & Chandon has appeared alongside cultural legends. These include Audrey Hepburn, Charlie Chaplin, Marlon Brando, Julia Roberts, and Leonardo DiCaprio. As a result, the Maison has become a timeless symbol of celebration on screen.
The brand’s photographic archives tell a consistent story. Every victory, every star, and every milestone features Moët & Chandon champagne. From red carpet toasts to quiet backstage moments, the Golden Globes remain the perfect stage to celebrate artistry, talent, and shared joy.
This bond deepened further in the 1950s under President and CEO Robert-Jean de Vogüé. He recognized artists as cultural leaders and trendsetters. Therefore, he created the “Friends of the House,” a community rooted in creativity and excellence. Today, that vision lives on through The Moët Talent Club, which continues to strengthen the Maison’s global cultural relevance.
After 35 years, Moët & Chandon’s partnership with the Golden Globes stands as a powerful symbol of emotion, excellence, and celebration. Above all, it remains a timeless tribute to cinema, French chic, and the art of living.
About Moët & Chandon
Founded in 1743, Moët & Chandon is one of the world’s most iconic Champagne houses. The Maison shares its exceptional savoir-faire in over 150 countries. With the largest terroir in Champagne, it offers a diverse portfolio. This includes Moët & Chandon Brut Impérial, Moët Ice Impérial, and Collection Impériale, launched in 2023.
Driven by innovation and tradition, Moët & Chandon remains committed to sustainability. Through its Natura Nostra and Essentia programs, the Maison protects nature for future generations. Ultimately, it continues to celebrate life with a simple belief: life is better when shared.
