A feature from the “In My Corner” campaign, a platform where real friendship becomes real power.
Some friendships test you when you’re down. And then some friendships pull up, uninvited but deeply needed, when the lights are off and the stage is empty.
That’s the kind of bond Ivie Osula and Jokotade Shonowo share — a powerful, creative sisterhood built on authenticity, a shared vision, and an unspoken “I’ve got you” that doesn’t need applause.
At the heart of this year’s In My Corner campaign — an initiative spotlighting women who choose collaboration over competition, their story unfolds not just in fashion and photographs, but in deep, mutual support.
What Is “In My Corner”
In My Corner is more than a campaign; it’s a movement. A visual and storytelling experience created by women, for women, to celebrate the friendships and mentorships that anchor us. Through powerful portraits, honest conversations, and a lens focused on community, the campaign documents the real relationships behind success, the ones that rarely make the headlines, but always shape the journey.
Meet the Women Behind the Story
Ivie Osula is the founder of @DWLonline, a luxury fashion brand reshaping the narrative around power dressing for modern African women. Her designs are intentional — every stitch a declaration of strength and softness, woven together.
Jokotade Shonowo is the founder of @Poshclick, a creative studio that captures women and men as they are: bold, vulnerable, and regal. Her lens doesn’t just see beauty; it reveals truth.
Together, they’re redefining what it means for women to be in each other’s corners not just in theory, but in action.
More Than Just a Moment — It’s a Movement
In an industry that often rewards rivalry, Ivie and Joko choose something different. They style each other’s dreams. Shoot each other’s visions. And stand side-by-side as they climb.
Their friendship isn’t performative; it’s purposeful. Built in quiet moments. Sealed through trust. Strengthened by shared ambition and soft landings.
Whether they’re working late on campaign visuals or sharing silent support between shoots, what they’ve built is a living example of what In My Corner champions: sisterhood as strategy, friendship as fuel.
A Toast to the Real Ones
This International Friendship Day, we celebrate the women who show up when the cameras aren’t rolling. Who holds the ladder while you climb? Who doesn’t compete with your light? They reflect it on you.
Because when you’ve got someone in your corner, you don’t just survive.
You soar.
To stay engaged with In My Corner, follow @InMyCornercampaign for the latest conversations. For Ivie’s work in fashion, visit @DWLonline, and for Joko’s photography, explore @Poshclick.
The journey continues, and In My Corner is here to remind us, every woman has a story worth telling.
