Lagos, Nigeria—16 December 2024. L’Avyanna Skin hosted an exclusive pop-up event on Saturday, December 14, 2024, at one of its stores in Osapa London, Lagos. The event brought together beauty lovers, skin care influencers, and customers for a day of beauty, confidence, empowerment, and innovation.
Skinvibes by L’Avyanna, a collection of Korean-inspired sheet masks designed to address various skin concerns through high-potency, hydrating ingredients was unveiled at the event. The Skinvibes collection caters to different personalities and skincare needs and comes in five different variants;
BabyGirl Vibes- Formulated with Arbutin, Niacinamide, and Gluthathione for a glowing and Lightened complexion.
Rich Aunty Vibes- Powered by 4D Hylauronic Acid and High Potent Peptides for intense Hydration and skin repair.
Diva Vibes – Packed with Vitamin C and Raspberry Ketones for antioxidants protection and skin brightening.
Good Vibes Only – Features Tea Tree Extract, Lactic Acid, and Salicylic Acid for anti-acne benefits and oil controls.
Lip Vibes – Luxurious lip mask infused with Hylauronic Acid and collagen for plump, nourished lips.
Each sheet mask provides full hydration and contains excess serum that can be applied to the hands and décolletage for maximum benefits, a unique feature that captivated guests at the live demonstration during the event.
Dr. May Ikeora, founder of L’Avyanna Skin, showcased the mask’s application, through a live demonstration, explaining how it deeply hydrates the skin and helps achieve a glowing complexion. This product launch further emphasizes L’Avyanna’s commitment to offering affordable, high-quality skincare tailored to its customer’s needs.
Dr. May reflected on her journey, highlighting the challenges she had faced and the lessons she had learned in building her brand. She explained that, “Through L’Avyanna, I’ve found not only a business but also myself, I have loved myself through L’Avyanna, and in doing so, others have embraced that love. I found myself empowering women, uplifting young girls, and being part of something bigger than myself.”
In addition to the product unveiling at the event, the L’Avyanna’s Beautypreneur Initiative was launched to empower women, particularly university students, by helping them turn their passion for skincare into successful business ventures. Dr. May outlined her vision for the program, stressing its potential to create opportunities and foster entrepreneurship for these young women in Nigeria.
Hosted by Pelumi Buari, the pop-up event featured a lively panel discussion on confidence, beauty, and entrepreneurship, with insightful contributions from Dr. May, and special guest speaker Obis Ora.
Notable personalities like Enioluwa. Beauty Tukura; L’Avyanna’s brand ambassador, and other special guests who were in attendance came in with their unique vibes, creating an atmosphere filled with diverse personalities and positive energy.
All guests enjoyed a range of engaging activities, from trivia sessions, guessing which vibes they were, and interactive Q&A moments to fun giveaways. Exclusive pop-up discounts allowed attendees to shop their favorite L’avyanna products at special rates online, adding a touch of excitement to the event.
The day concluded with heartfelt closing remarks from Dr. May, expressing gratitude to all attendees and encouraging them to share their experiences with their loved ones. Guests left empowered, and ready to embrace their beauty journeys with confidence.
About L’Avyanna Skin
L’Avyanna Skin is an empowering skincare brand that emerged in 2015, driven by the passion of an ex-beauty queen. With a focus on addressing the market gap for affordable, high-quality, skincare products for women of color, L’Avyanna marries the realms of beauty and women’s rights.
L’avyanna carrying the meaning of “the strong, beautiful woman” at its core was born by a fervent commitment to women’s rights, by the founder Dr. May Ikeora, she sought to merge her passions and create something extraordinary. This brand was founded on the powerful belief that women are inherently complete, and skincare should serve to enhance their natural beauty rather than alter it.
L’Avyanna is a natural and organic skincare brand that has carved its place within the ethnic-diaspora beauty space. L’Avayanna products draw strength from nutrient-based formulations, harnessing the power of high-performance natural and organic ingredients, all meticulously crafted to be paraben-free.
A L’Avyanna Pop-Up event, themed “Confidence with a Vibe,” brought together customers, beauty lovers, and skincare influencers for an exciting celebration of individuality, confidence, and innovation at one of the brand’s stores at Osapa London, Lagos.
At the heart of the event was the unveiling of a Skinvibes Sheet Masks Collection, a range of high-performing, hydrating masks designed specifically to meet the needs of darker skin types while reflecting users’ unique personalities. Each mask contains 28g of serum, ensuring there’s enough excess for use on the neck (décolletage) and hands for a complete skincare experience. Variants of the collection include:
Baby Girl Vibes: Arbutin, Niacinamide, and Glutathione. Benefit: For radiant, glowing skin with a lightening complexion boost.
Rich Aunty Vibes: 4D Hyaluronic Acid and High-Potent Peptides. Benefit: Intense hydration and skin repair for plumper, rejuvenated look.
Diva Vibes: Vitamin C and Raspberry Ketones. Benefit: Antioxidant-rich formula that brightens and evens the skin tone.
Good Vibes Only: Tea Tree Extract, Lactic Acid, and Salicylic Acid. Benefit: Anti-acne and oil-control properties to reduce breakouts and balance oily skin.
Lip Vibes (Lip Mask) : Hyaluronic Acid and Collagen. Benefit: Deeply hydrates and plumps the lips for a soft, supple finish.
Speaking at the event, Dr. May Ikeora, founder of L’Avyanna Skin shared her journey, reflecting on her resilience and growth and her reasons for driving L’Avyanna’s innovation. She said, “Everybody is in a different stage; you don’t know what the other person is dealing with. You still need to grow as a person. What do I do? I research. I go and check what’s new in the market, what people do, what people love, as well as their likes. When I travel to other countries, I check and see what’s out there. I get to know what’s new. And when I get excited about stuff, I want to share it. Skinvibes is one of my ways of sharing, it’s like sharing the gospel of beauty, and that’s what I do with L’Avyanna.”
A live demonstration of the Skinvibes Sheet Mask Collection was exhibited where Dr. May walked attendees through the product’s benefits and application, emphasizing its role in achieving a radiant, healthy complexion, especially for melanin-rich skin.
The event also introduced The Beautypreneur Initiative, a program designed to empower women, particularly university students, by transforming their love for skincare into thriving businesses. Participants in this initiative can earn commissions ranging from 7.5% up to 15% on product sales. Dr. May elaborated on her vision, stating, “I found myself in L’Avyanna—not just finding people, but finding myself. Everything I do in L’Avyanna, I do for myself and everybody. I have loved myself through L’Avyanna, and in that way, people have embodied this love for me.”
From the moment guests like Enioluwa and Beauty Tukura, L’ayanna’s brand ambassador, arrived in special outfits exploring their “vibes,” the atmosphere was lively with engaging activities, including trivia sessions, Q&A moments, fun giveaways, and exclusive pop-up discounts that allowed them to shop their favorite L’Avyanna products.
Hosted by Pelumi Buari, the event featured an engaging panel discussion with Dr. May and Obis Ora, a top beauty influencer. Discussions focused on entrepreneurship and the transformative power of beauty routines.
The Pop-up event was wrapped up with heartfelt closing remarks, leaving attendees empowered, and ready to embrace their unique beauty positively.
About L’Avyanna
L’Avyanna Skin is an empowering skincare brand that emerged in 2015, driven by the passion of an ex-beauty queen. With a focus on addressing the market gap for affordable, high-quality, skincare products for women of color, L’Avyanna marries the realms of beauty and women’s rights.
L’avyanna carrying the meaning of “the strong, beautiful woman” at its core was born by a fervent commitment to women’s rights, by the founder Dr. May Ikeora, she sought to merge her passions and create something extraordinary. This brand was founded on the powerful belief that women are inherently complete, and skincare should serve to enhance their natural beauty rather than alter it.
L’Avyanna is a natural and organic skincare brand that has carved its place within the ethnic-diaspora beauty space. L’Avayanna products draw strength from nutrient-based formulations, harnessing the power of high-performance natural and organic ingredients, all meticulously crafted to be paraben-free.
Find L’avyanna
Website – www.Lavyanna.com
Instagram – @Dr. May Ikeora
Instagram – @L’Avyanna Skin
Email – info@lavyanna.com
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