Lagos, Nigeria – August 7, 2025 — Meta has announced a groundbreaking partnership with leading Nigerian fashion brand I.N. Official to unveil the first-ever AI-powered fashion collection at Africa Fashion Week London (AFWL) on Saturday, August 9. This pioneering Fall/Winter 2025 collection, titled “Transcendence,” was developed using Meta AI’s cutting-edge creative tools. Setting a new standard for the integration of artificial intelligence in fashion design.
AI Meets Fashion: Meta and I.N. Officially Redefine Creative Possibilities
Designed by renowned Nigerian designer Ifeanyi Nwune, the “Transcendence” collection showcases how AI in fashion can drive innovation. From concept development to fabric selection, storytelling, and visualisation. By leveraging Meta AI, one of the world’s most accessible AI assistants, I.N. Official has reimagined how technology can empower designers to push creative boundaries at the intersection of African fashion and advanced technology.
Meta AI as a Creative Partner in the Design Process
“We are excited to see how Meta AI is powering bold new expressions of African fashion on a global stage,” said Balkissa Idé Siddo, Public Policy Director, Sub-Saharan Africa at Meta. “This collection shows how Meta AI—available in everyday apps like WhatsApp, Instagram, Facebook, and Messenger—goes beyond just being a tool; it becomes a creative partner, helping designers dream bigger, move faster, and bring their visions to life. African creativity has always shaped global conversations—and with Meta AI, that influence only continues to grow.”
From Prompts to the Runway: How Meta AI Fueled the Transcendence Collection
Meta AI played a central role throughout the creative process. Using its ‘Imagine’ feature, the design team generated mood boards and fashion silhouettes with creative prompts.
One standout design fused traditional African Agbada with Japanese Hakama, showcasing AI’s role in cultural style innovation. Additionally, its AI search functionality helped inspire functional and artistic accessories for both men’s and women’s pieces, all tailored through keyword-driven design prompts.
A Designer’s Vision: Technology Empowering African Creativity
“With Meta AI, we are transcending into an African future fuelled by unity, creativity, and technology,” said Ifeanyi Nwune, Creative Director of I.N. Official. “This collection is a testament to what’s possible when visionary design meets the power of accessible AI.”
Empowering African Creators with an Accessible AI Too
This collaboration reflects the ongoing commitment to empowering African creatives with innovative tools that enhance storytelling, cultural expression, and global engagement. By making AI technology accessible to designers and creators across Africa, Meta is helping to usher in a new era of digitally enabled African fashion
About Meta
It builds technologies that help people connect, find communities, and grow businesses. Since launching Facebook in 2004, it has transformed the way people communicate. With apps like Messenger, Instagram, WhatsApp, and the recently launched Meta AI, the company continues to lead the next evolution of social technology through immersive experiences, such as augmented reality (AR) and virtual reality (VR).
