ORÍKÌ has grown from one woman’s dream into a continent wide movement that redefines wellness, beauty, and empowerment across Africa.
ORÍKÌ Group, Africa’s leading wellness and farm to skin brand, celebrates its 10th anniversary this month. The milestone marks ten years of creativity, innovation, and people centered empowerment in the African wellness space.
Founded in 2014 by Joycee Awosika, ORÍKÌ started as a simple dream to take African excellence to the world. The vision became reality in 2015 when the first spa and showroom opened in Victoria Island. Today, it has evolved into a pan African ecosystem with over 15 locations across Nigeria, Kenya, and Uganda. More expansions are also in progress.
Pioneering a New Era of Wellness in Africa
“When we started, wellness was seen as indulgence. Today, it is recognized as essential care. We are proud to have led that transformation,” said Joycee Awosika, Founder and CEO of ORÍKÌ Group.
From its flagship spa at Oju Olobun to its elegant location at the Oriental Hotel, ORÍKÌ continues to redefine accessible wellness. Moreover, the brand will launch a new spa in VGC, Lagos this October.
Its innovation, Unwind by ORÍKÌ, described as the Uber of the spa industry, brings relaxation directly to homes. The mobile therapist service operates in Lagos, Abuja, Ibadan, Kampala, and Nairobi, allowing more people to enjoy care wherever they are.
Empowering Through Beauty, Training, and African Innovation
Beyond wellness, ORÍKÌ’s purpose extends to economic empowerment and local innovation. Through its training academy, the company has helped hundreds gain professional and business skills. As a result, many now work as certified wellness experts and entrepreneurs.
Its Anoint Haircare range, made from African botanicals such as cloves, kola nut, and atilli oil, highlights the power of local ingredients. The line is now available in four regions, showing that African made beauty products can thrive globally.
ORÍKÌ Group: Wellness as a Right, Not a Privilege
In a first of its kind partnership in Nigeria’s wellness industry, ORÍKÌ has joined forces with seven Health Maintenance Organizations (HMOs). This partnership allows clients to enjoy spa and wellness services through prepaid health plans.
“Wellness is not a privilege; it is a right,” said Abiodun Obaseki, Head of Operations at ORÍKÌ Spa. “Our programs are designed for everyone, from professionals to families and the elderly. Preventive care will always outweigh corrective care.”
Furthermore, other team members emphasized that ORÍKÌ’s journey reflects resilience, purpose, and innovation. Every therapist, partner, and client has played a part in building a culture rooted in care, inclusivity, and community.
Looking Ahead: Expansion, Sustainability, and Global Reach
As ORÍKÌ enters its second decade, it is expanding its FSC Manufacturing arm (Farm to Skin Manufacturing). The goal is to produce safe, sustainable skincare products that meet global standards while supporting local supply chains.
The company also plans to open its first international spa outside Africa by December 2025, showing its ambition to become a global wellness powerhouse.
Internally, ORÍKÌ invests in leadership and team growth. Its HR programs empower staff, fondly called the Humans of ORÍKÌ, to reflect the brand’s values of care, excellence, and authenticity.
“What sets ORÍKÌ apart is our empathy, attention to detail, and our people,” Awosika added. “We are not just a business. We are an ecosystem that helps others thrive. Our next decade will redefine wellness across continents.”
ORÍKÌ Group: A Decade of Impact, A Future of Global Influence
Under the anniversary theme “Accessible Wellness. Global Impact,” ORÍKÌ celebrates how far it has come. The brand also looks ahead to a future where wellness becomes part of everyday life across Africa and beyond.
For more information about ORÍKÌ Group, its products, and services, visit www.orikigroup.com or follow @orikigroup on all social media platforms.
For media enquiries, please email info@orikigroup.com.
About ORÍKÌ
ORÍKÌ, derived from the Yoruba word meaning “your crown, your heritage, and your inspiration,” is a global farm to skin and wellness brand founded in Nigeria. ORÍKÌ empowers individuals to feel “skinfident” through luxurious, natural skincare powered by African botanicals.
By connecting every link from farm to factory, soil to skin, and plant to profit, ORÍKÌ bridges the gap between nature and beauty, ensuring wellness remains accessible and empowering across Africa and beyond.
