Simeogieme made a powerful statement at Africa Fashion Week London 2025 with the debut of its Spring/Summer 2026 womenswear collection, Love Bloom. The luxury brand, founded in the UK and inspired by Nigerian heritage, presented a runway filled with bold colors and emotional storytelling.
Inspired by a Personal Journey
Creative Director Osime Saibu drew from her triumph over leukaemia to shape the collection. Each garment symbolised resilience and hope. Flowing capes suggested divine protection, while floral motifs reflected beauty and renewal. With this season, she introduced digital artworks while still honouring her roots in hand-painted fabrics.
Simeogieme Storytelling Through Fashion
The show went beyond fashion. Through fabric, colour, and movement, Simeogieme told a story of survival, love, and restoration. “Love Bloom is more than just a collection; it is my testimony,” Saibu explained. “I want women who wear these designs to feel embraced, valued, and renewed.”
A Standout at Africa Fashion Week London
As part of the two-day festival, Simeogieme stood out with its unique narrative and couture appeal. Africa Fashion Week London celebrates African and diasporan designers, and Love Bloom brought emotional depth to this year’s edition.
Growing Global Influence
Vogue, Harper’s Bazaar, Grazia, and Cosmopolitan have already featured Simeogieme. Flying Solo in New York City now stocks its pieces, giving American shoppers direct access to the brand. Buyers and collectors can place exclusive orders at www.simeogieme.com to experience the new collection.
About Simeogieme
It is a luxury womenswear brand founded by Osime Saibu. Known for its blend of simplicity, sensuality, and sophistication, the label celebrates individuality and elegance. It combines vibrant patterns and digital artistry to create fabrics that empower women to stand out with confidence.
📍 Explore Love Bloom: www.simeogieme.com
📧 General inquiries send an email to: sim@simeogieme.com
📧 Media inquiries: yd@yettyd.com
📱 Instagram: @simeogieme
