IHEKUBI Archives – Rededit Magazine https://rededitmagazine.com/tag/ihekubi/ Fashion, Lifestyle, Entertainment, Music. Mon, 26 Sep 2022 19:59:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 https://rededitmagazine.com/wp-content/uploads/2020/01/cropped-IMG-1801-FAVICON-32x32.png IHEKUBI Archives – Rededit Magazine https://rededitmagazine.com/tag/ihekubi/ 32 32 173121340 IHEKUBI Rips the Runway with Ohun Olori https://rededitmagazine.com/2022/09/26/ihekubi-rips-the-runway-with-ohun-olori/ https://rededitmagazine.com/2022/09/26/ihekubi-rips-the-runway-with-ohun-olori/#respond Mon, 26 Sep 2022 19:59:24 +0000 https://rededitmagazine.com/?p=9670 At the just concluded Africa fashion week runway show  of womenswear emerging brand IHEKUBI @ihekubi presented a vibrant collection tagged…

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At the just concluded Africa fashion week runway show  of womenswear emerging brand IHEKUBI @ihekubi presented a vibrant collection tagged – Ohun Olori (Sound/Voice of Olori).

The collection stirs conversations about ‘when you’ve had enough’. A call to order by Olórí (the supreme head)
and Olorì (the Queen). It is a shift into a new reality, one that eschews the human tendency for dominating other humans.

Ohun Olori takes inspiration from the defiant sounds of two Nigerian songs –
Bimpe by Asa & Olori Oko by Infinity. These artists use loud African drums and intense stringed instruments to
emphasize their exhaustion with the norm- whether it’s the criminalization of womanhood (Bimpe) or hateful acts that defy a deity’s commands of love & duty (Olori Oko).

Moving to their respective sounds-the talking & bass drums form the basis of the silhouette & fabrics in this collection; and the sounds of stringed instruments
frame the textures throughout the collection. All created through cuts of wavy patterns,structured volumes and embroidered lines.

Ohun Olori is a visual representation of
the triumph of the generous and energized soul, over a tired mind and body. A soul that will no longer be silenced.

See pictures below

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