For over a decade we have cultivated a strategy that focuses on Collaboration, Community and Co-creation. Maintaining these three strategic pillars for Lagos Fashion Week has required us to think through new ways to engage the African fashion ecosystem that can generate lasting impact. It has required us to assess the pressing needs of the industry at each growth stage and identify how we can support in closing gaps and connecting the dots. This has been the driving force behind our initiatives since inception and will continue to shape our engagement this season.

Our community was met with a more decentralised format for our shows in 2021, with designers organising independent #LagosFW supported shows within the Lagos Fashion Week Calendar, a triumphant development in so many ways, indicative of how far we’ve come as an industry. 

This season, as we attempt to set the tone for the future of fashion, and champion Collaboration, Community and Co-creation across all touch points within the ecosystem, we will continue to demonstrate our commitment to  Funding, Capacity Building across Retail & Manufacturing, Sustainability and Education.

In light of this, Lagos Fashion Week in collaboration with Style House Files and Fayrouz will launch the 4th edition of its talent discovery platform ‘Green Access’ across Africa with BESTSELLER Foundation (BSF). 

Philanthropically funded by fashion group BESTSELLER, since 2015, BSF has supported projects and invested in businesses with positive social and environmental impact.

“We’ve leveraged the Green Access initiative as a vehicle to encourage and educate budding designers on the need to build economically, environmentally and socially sustainable fashion businesses, which we believe is the future of fashion globally. It’s very important that they are engaged at a time when they are for the most part still in the start-up stages of their business, but we recognize we need to amplify this message.  The partnership with BSF enables us to open the doors to emerging sustainable brands across the continent, making the Green Access programme for the first time Pan-African.”  – Omoyemi Akerele, Founder Lagos Fashion Week 

#LagosFW Important Dates:

1. Green Access Applications Open:  (28th July – 31st August 2022) | Apply HERE 
2. Runway Shows: 26th – 29th October 2022 | For Press Accreditation, Apply HERE

As a leading fashion event on the global fashion calendar, Lagos Fashion Week  leads the way with initiatives that support, strengthen and develop the fashion industry. Beyond the runway, the annual event provides a physical platform that’s gradually repositioning fashion as a useful tool for commerce and creativity in Nigeria. 

Lagos Fashion Week will return from October 26th -29th 2022. 

Lagos Fashion Week 2022  is supported by sponsors, Heineken, Style House Files, BESTSELLER Foundation, TECNO, Lush Hair &  Makari De Suisse. 
For more information regarding  Lagos Fashion Week 2022, kindly visit lagosfashionweek.ng or follow our Instagram page @lagosfashionweekofficial.

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To kick-off the season, we spent time with designers Cynthia Abila, Pepperow, Studio IMO, Elfreda, Maliko, TJ Who, Babayo, GETO, and Vicnate, alongside their muses Angel Obasi, Saleema, Deola Adebiyi, Wole Babalola, and Abiola Sonaike, who shared with us, their imaginings on the future of fashion in Africa. 

“The Future of Fashion to me means smart production/consumption, sustainability, innovation and technology’ – Omafume Niemogha 

“The Future of Fashion to me is inclusivity; Everyone gets a seat at the table”- Samatha Adebayo 

“The Future of Fashion is in the metaverse for me, a confluence of physical and virtual fashion” – Edwin Okolo

“The Future of Fashion is wearable technology: Smart and intelligent textiles/footwear and garments are fast becoming the new innovation” – Cynthia Abila 

While Lagos Fashion Week returns to the physical tents at Federal Palace, this year’s edition will embrace a hybrid model with digital shows highlighting rising talents from across Africa as well as featuring a distinct exhibition of the selected designers’ collections. 

Fashion Business Series, a platform designed to facilitate conversations with key stakeholders in the industry will hold digitally on 27th, October, 2021. Speakers include: Aissa Dione, Busayo Olupaona, Chid Liberty, George Gachara, Laureen Kouassi-Olsson, Mariama Camara, Roberta Annan, Tammy Tinker and Viola Labi amongst others.

This year, as part of our on-going commitment to facilitate new conversations and exchange of ideas surrounding sustainability in fashion in Nigeria and Africa, Lagos Fashion Week is teaming up with Fru Girls and PopSwap-a new digital community for the Global Fashion Exchange to host an inaugural digitally enabled Swap Shop experience in Lagos which will take place from the 28th-30th of October. Putting into practice the foundations of a circular economy that prioritizes reuse, reduce & recycle, Lagos Fashion Week will facilitate the exchange of pre-owned items through swapping, sharing, donating and resale. 

#LFW2021 Line-Up

●      Fashion Business Series: 27th October 2021

●      Digital & Offsite Shows: 28th October 2021

●      Physical Runway Shows: 29th-30th October 2021

Heineken Lagos Fashion Week is supported by Heineken, Style House Files, Lush Hair, Advantage Austria Nigeria, OPPO & Nigerian Export Promotion Council. 

The countdown is officially on! It’s 7 days to go and the city of Lagos will once again come alive as Lagos Fashion Week returns in full force.

For more information regarding the upcoming Heineken Lagos fashion week 2021, kindly visit lagosfashionweek.ng or follow our Instagram page @lagosfashionweekofficial. 

See below for more pictures from the Lagos Fashion Week campaign.

The post Lagos Fashion Week 2021: The Future Starts Now appeared first on Rededit Magazine.