Red Edit: Can you tell the readers about yourself?

Soch: I’m Soch; my real name is Sochima Eze. I am from Anambra state. I got my first degree at the University of Nigeria, Nsukka where I read English and History. I went on to further my education at Coventry University where I read international relations and security studies. I am this happy, restless guy laden with messages, and I try to pass my messages through my music.

Red Edit: Have you always known you were passionate about music and music is what you wanted to do?

Soch: I was conscripted into the school choir. In school, it was compulsory to be in the school choir. I learned a lot from being in the school choir. Also, my dad had introduced me to music growing up. He bought a piano for me. Although I never learned to play, I always had this fire for music. My dad always played Michael Jackson, Fela, and I got interested in music at an early stage before being conscripted into the choir where I learnt a whole lot.

Red Edit: At what point did you start pursuing music as a career?

Soch: In my first year at university, I started taking music seriously. But at some point, I knew it was going to clash with my education. I had to slow down on the music and face my education because some other people I pursued this dream with had to drop out and follow this music dream full time. I came back to Nigeria after my Master’s degree and then I worked for two years as a communications officer and an executive later on. However, the music thing kept hitting, I knew it was what I wanted to do because I wasn’t happy. I left the job, but I made sure I had something gong on while pursuing music full time.

Red Edit: How would you say the journey has been so far for you? Was giving up your job worth it?

Soch: It has been challenging. The truth is like any other aspect of life, saturation happens. The music industry is highly saturated. It seems like there are more musicians than fans. People listen to music and they want to make theirs as well, and that’s it. So music is no longer professional these days. More so, once you have significant funds to promote your music, you stand a chance of overshadowing whatever quality music efforts made within the same timeframe. Furthermore, the production of music can be very expensive. Promoting music is way expensive, it is a lot. You might not need all the money in the world, but you need to get yourself out there and be heard, and that’s not free so patience can be key.

Red Edit: Even though the music industry is saturated, some people know your music, so how have you been able to get to that point?

Soch: I always try to personally connect with my fans. I keep them close and make them friends. This way I grow and they, in turn, introduce me to people I need to know. Some of them are professionals and so they help me out when necessary. I am just blessed that way.

Red Edit: What’s the reaction of your African parents to your music career especially as you quit your job for this? What’s the support like?

Soch: Considering the society and times we live in their support fluctuates from time to time. During the early stages, it was like this guy could be a doctor engineer or anything, why be a musician? Getting to that intermediate stage, it was like, he has some talent, he can explore music but he can still be a doctor, engineer, or anything ‘better’. Seeing this was a passion for me, and seeing I was talented, their support started to grow. At the moment they are very supportive. Although, they will always want you to keep your eyes out and ears open for opportunities.

Red Edit: Before you entered the entertainment world, what was your corporate history like?

Soch: Before I returned from London to start the 9-5 life, I worked with the West-Midlands counter-terrorism unit at some point through a job I got from a friend. I studied international relations and security during my master’s programs at Coventry University, so that helped. I did some teaching, editing, and some confidential documentation. I even worked at a bar at some point, then I came back to Nigeria and got a job as a communications officer with Aspire Coronation Trust Foundation for almost two years. It was a great adventure, until I called it quits and decided to pursue my passion, music.

Red Edit: Is it the passion for music that made you quit or the job was terrible enough to make you quit?

Soch: Honestly, it was passion first. But then, the corporate life scene for me held a lot of negative energy I didn’t need to make music. It may not be directly from the place of work or where you work but there’s a lot of negativity on the corporate scene that might just hinder the way you view freedom of thought.

Red Edit: What do you think about the music industry in Nigeria right now?

Soch: People who are passionate about music at the moment are suffering a whole lot. A lot of passionate people who are talented lack the knowledge of the music business. Some may be talented and have knowledge of the music business but you are just unlucky in the industry. You are not given a chance to be heard or you are not making enough moves. There would always be the money issue but one has to make moves to meet the right people as the music industry is highly competitive and saturated. There’s a lot of competition for the A-list artists, you can imagine what goes on for the B or C lists artists and as the strata descends.

Red Edit: The music industry is saturated and there’s no guarantee that one would make it. What’s your take on having a Plan B? Is it fair to tell a passionate music artist to have a Plan B? Do you have a Plan B?

Soch: (exhales deeply) Personally, I don’t have a PLAN B. If I say the music industry is saturated a huge factor responsible for that is the people who just want to be famous, or see music as a means to getting silly rich. Social media has a huge influence on people and people see certain artists, crave their fake lifestyles, and then go into music industry with high hopes. For those that are truly passionate, they need to understand music is not a money making venture. However, when you turn it into a business you can make money from it with some degree of patience and consistency. If you are looking for a Plan B, it should be a plan that already exists because your life has to continue music or no music. Music takes a lot of time, and anything can happen at any time, one just needs to understand the business side of music and tap into its numerous potentials.

Red Edit: When you were in the UK, did you do anything music-related?

Soch: I wrote songs. I was a ghostwriter for a while. I did that for about five artists.

Red Edit: How would you say it is for artists in the UK compared to artists in Nigeria?

Soch: Art needs appreciation and in the UK, the environment supports entertainment. However in Nigeria people barely see the need to appreciate music and musicians. In the UK you can release your music, record label or no label and still sell with a good strategy. However, in Nigeria, you have to struggle through merit, nepotism and a regressive local music infrastructure amongst others. There is a whole lot but the biggest one is the appreciation of the music and the artist.

Red Edit: Critique your music for us. What’s the vibe of your music? What would you say your music embodies?

Soch: My music generally carries the message that life is ephemeral however, there’s so much value to living it. I involve a lot of storytelling in my music.

Red Edit: Can you recommend three songs that would give us a feel of who you are as an artist?

Soch: The first song I would recommend to you is Monkey. When I did Monkey, I was going through some stuff regarding finance so listening to Monkey alone would give you an idea of how hurt you can be when your pocket is hurt. Especially as a man surviving within this economy.

The next song I would recommend is Lagos, it was produced by Rjay and mix engineered by STG. I got the idea for this song on a danfo bus ride. I was going one morning to work from my house, I was on the bus, it was raining and the rain was dropping through the roof of the bus on my white shirt. I had to take off my tie. I was really annoyed but when I got to the office I picked something out, got an instrumental from my friend, and then I sampled my experience in a voice recorder. I abandoned the song and picked it up when I went to do a show in Anambra. After the show, I wrote some verses with my friend and recorded it there.

The next song is Bolo. Bolo is a love song and this type of song is the new age love that has to do with material things. With Bolo I was trying to say that we should be on the lookout for love because love is highly suspect in this generation. I preach with my music. My music always carries a message.

Red Edit: Where do you see yourself in five years’ time? Where do you intend to take your music to in the long run?

Soch: I see myself at the top. Being a professional musician, you have to set goals as well. My three-year plan alone assures me I would be somewhere great if I believe and work on it Right now, my goal is to get my music heard, and if I execute my plans right my music would be at the top in three years. In five years’ time, my music would be totally global.

Red Edit: Thank you for speaking with us, we genuinely can’t wait to see you at the top. What’s your social links for those that would love to connect with you.

Soch: Thank you so much for having me. The links to my music are:

Lagos: Smarturl.it/sochlagos

Bolo: Smarturl.it/zoagww

Monkey: Smarturl.it/sochmonkey

History: Smarturl.it/sochhistory

The post Pursuing Passion: Sochima Eze aka Soch appeared first on Rededit Magazine.

What’s better than having to do what you are most passionate about than having to do it with your siblings? You can think of the Kardashian-Jenners. One of the cavemen brothers went to law school, came back, and decided to follow their childhood dream of being a band. Talk about what high life dreams are made of.

2) They do not Limit themselves:

It is super clear that with the rise of millennial music, we still have budding young people such as the cavemen taking us back to our roots with ageless high life music. 

3) They are Superstars:

From getting nominated for awards, playing on big stages, and even being parts of ads with brands like Guinness, cavemen are superstars.

4) They are Unique:

As much as their sound is highlife, it is very distinct. Think of Asa’s precision of being distinct when you think about these men. You will hear the cavemen and always know that it is them. You just need to hear the sound once and you know where it is coming from.

5) They don’t live in a cave:

We promise you they wear clothes, shoes and eat cooked food. The cavemen don’t walk around with monkeys or live in caves. You can come and see that for yourselves at the welcome to the cave concert. The concert is clearly one you don’t want to miss, and if you miss it, no words for you. Until then stay Cavy readers and listen to some cavy music! Details for the cavemen concert is below:

Related Post: Get Your Tickets to the Cavemen Concert here

Related Post: RedEdit Event: All About Welcome To The Cave

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1) Word World 

Word world is mainly for preschool kids. It helps youtube kids learn words, letters, and spellings. The interface is colorful to grab the kid’s attention. The music background and the digital guide would help keep the kid engaged and entertained while they learn.

2) Ted-Ed

Ted-ED is the Ted-Talk for pre-teens. Just like Ted Talk, it is to motivate ideas and inspire. The results are that kids that watch Ted-ed are more likely to think outside the box as there are riddles, challenges, and other educational content that causes kids to be creative.

3) Netflix Jr

Associated with Netflix, Netflix Jr is an entertaining channel where kids can learn or join to sing play, and learn. The videos are under five minutes and are easy for the kids to always relate to.

Related Posts: Catch-Up On Stephanie Coker’s Pregnancy Journey In “African & Pregnant”

Related Posts: Youtube Kids Parental Guide

The post Youtube Kids: Learning and Play Tools For Kids. appeared first on Rededit Magazine.

Here’s a list of projects John Boyega has done over the years for your viewing pleasure during these tense times.

The post John Boyega’s Quarantine Viewing Recommendation appeared first on Rededit Magazine.

Catch up on all the 3 episodes and all about what she got up to in her 3rd trimester, her baby shower celebration and babymoon in Paris.

Watch the videos below:

The post Catch-Up On Stephanie Coker’s Pregnancy Journey In “African & Pregnant” appeared first on Rededit Magazine.

To save your day, these are our top 3 movie recommendations you need to see on Netflix. If you haven’t seen this movies, it’s is almost an offence, especially is you are a cinema lover.

1) Money heist: This movie is about a criminal genius called Professor, who has a strategy to pull off the greatest heist in documented history to print billions of euros in the Royal Mint of Spain. To help him carry out the grand plan, he selects eight people with special expertise and who have nothing to lose. Trust me, this is like the best heist movie of this generation, it is a must-see.

2) Miracle in cell no 7 (2020): This is a Turkish remake of the Asian original version in 2013. The remake is in a totally diverse language, and different from the original version, however, the story remains but despite the language barrier, just like money heist, you would love it. Warning: This could be the most emotional movie you’ve seen, you’d have to part with your precious tears. Footballer, Neymar has already confessed to crying uncontrollably like a child after seeing the movie, it is that emotional.

3) Ozark: This series which has won diverse awards is about Ozark is a married couple who are forced to relocate their family to the Ozarks following a money-laundering scheme gone wrong. This crime drama is set around a casino and you would definitely love it.

The post Movies to Netflix and Chill With: Our Top Recommendations appeared first on Rededit Magazine.

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