Due to the pandemic, boredom is driving everyone to jump to social media and video streaming apps for entertainment. But the popular show-format video sharing platform, TikTok is one that has surely had a wild ride during this time.
The app has now crossed past 1 billion installs on just Google Play Store alone. Moreover, the app is now placed among the top three free apps in many countries including some of the world’s biggest markets. With the digits on Apple Store still unclear, you can only imagine the number to actually be much bigger.
This can also be evidently seen by the growing amount of TikTok content shared beyond the app itself. Influencers, celebrities and basically everyone have also found themselves spending hours either watching or making the videos. Even sharing them is one that proved to be almost impossible.
But the rush in user count isn’t what we would refer to as sudden as it has been expected over time.
However, with the growing internet usage globally, many apps including TikTok have been forced to lower the streaming resolution in order to ease up on the bandwidth congestion. Nevertheless, that doesn’t seem to hinder people’s growing interest in what the app offers. And with the current situation appearing to last much longer, the figures are only destined to go higher.
