COTY<\/a> for $200 million. The deal announced yesterday values KKW Beauty at $1 billion, making Kardashian West worth about $900 million, according to Forbes\u2019estimates.<\/p>\n\n\n\nThe acquisition, which is set to close in early 2021, will leave Kardashian West the majority owner of KKW Beauty, with an estimated 72% stake in the company, which is known for its color cosmetics like contouring creams and highlighters. Forbes estimates that her mother, Kris Jenner, owns 8% of the business. (Neither Kardashian West nor Kris Jenner have responded to a request for comment about their stakes.) According to Coty, she\u2019ll remain responsible for creative efforts while Coty will focus on expanding product development outside the realm of color cosmetics.<\/p>\n\n\n\n
\u201cKim is a true modern-day global icon,\u201d said Coty chairman and CEO Peter Harf in a statement. \u201cThis influence, combined with Coty\u2019s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.\u201d<\/p>\n\n\n\n
Coty on the other-hand has struggled in recent years, with Wall Street insisting it routinely overpays for acquisitions and has failed to keep up with contemporary beauty trends. The coronavirus pandemic has also hit the 116-year-old company hard. Since the beginning of the year, Coty\u2019s stock price has fallen nearly 60%. The company, which had $8.6 billion in revenues in the year through June 2019, now sports a $3.3 billion market capitalization. By striking deals with companies like KKW Beauty and Kylie Cosmetics.<\/p>\n\n\n\n
Coty hopes to refresh its image and appeal to younger consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"Kim Kardashian West is selling a 20% stake in her cosmetics company KKW Beauty to beauty giant Coty COTY for…\n","protected":false},"author":2,"featured_media":4106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[3],"tags":[3903,3902,141],"yoast_head":"\n
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