Nigerian Fashion brand Hauwa De Zuzu just launched its SS25 collection themed IPINLE; a denim focused collection with an indigenous interpretation.
This 4th Drop from Hauwa De Zuzu, “Ipinle”, meaning Source/Foundation in the Yoruba Language is a story of Rebirth and Rediscovery, inspired by the designer’s love for the 90’s era in fashion, old Nollywood, house parties,and music, most especially Hip-hop. A true exciting feeling of Nostalgia in re-living a time and moment that encouraged and brought about a whole new feeling of emancipation and creativity.
In making this collection, it was important for the designer to tap into the time that shaped and inspired her love for fashion, culture, and the arts.
This drop is Heavily denim-focused. The use of different variations of premium denim, infused with a mix of ASO-OKE, Adire, and colorful fabrics, as well as a unique placement of ruffles, Pearls, crystals, and local Cowrie shells, strategically hand beaded into the fabrics to bring to life the Vibrancy and Cultural richness Hauwa De Zuzu has become known for.
This collection is Unisex and has an exciting mix, that appeals to everyone, as well as, feminine silhouettes that flatter & complement the body to promote self-confidence and size inclusivity.
The creation of “Ipinle” has been a source of light and reawakening for the designer, and her unique ways have been depicted in this well-curated 35-piece collection to celebrate the foundation of Hauwa De Zuzu.
