La Roche-Posay, the world’s number one dermatologist-recommended skincare brand, marked its 50th anniversary with a weeklong skincare activation at Ikeja City Mall, Lagos, from June 23rd to 29th, 2025. The event brought science-backed skincare solutions closer to Nigerian consumers through personalized consultations, expert-led education, and a curated shopping experience.
Personalized Skincare Consultations with Licensed Experts
A key highlight of the activation was the consultation hub, where licensed professionals—including Hilary Taiwo-Rodriguez, Dr. Ada Onyilimba, Pharm. Rahmah Olubiyi, and Dr. Khalimat Moradeyo—offered skin assessments and tailored recommendations from La Roche-Posay’s full dermatological skincare range. From acne solutions and sun protection to hyperpigmentation treatments, visitors received expert guidance tailored to their specific skin concerns.
Crowd-Pulling Discount and Peak Day Highlights
The activation reached a lively peak on Wednesday, June 25th, with an energetic turnout and a special one-day 10% discount, attracting skincare lovers, shoppers, and influencers alike.
L’Oréal Global Leadership Reaffirms Commitment to Nigerian Market
The event welcomed a prestigious visit from Pierre-Olivier Morlaas, Global Managing Director at L’Oréal, reinforcing the brand’s investment in the Nigerian beauty industry. He was joined by key figures from L’Oréal Sub-Saharan Africa, including:
- Frédéric Mohr – General Manager, L’Oréal Dermatological Beauty SSA
- Rabah Deroueche – Business Development Director, LDB – LID SSA
- Nadia Amasa – Digital & E-Commerce Specialist, LDB SSA
Their presence underscored the increasing importance of dermatologist-developed skincare in Africa and La Roche-Posay’s dedication to the region.
Influencer Buzz and Social Media Impact
The activation gained social traction with appearances from Nigerian influencers Nancy Isime, Bella Okagbue, and Enioluwa Adeoluwa. Their on-site content creation, fan interactions, and skincare reviews helped amplify the brand’s visibility and credibility among younger audiences.
Bestselling Products of the Week
Two standout products received strong interest during the pop-up:
- Mela B3 Serum – Formulated to reduce hyperpigmentation and promote an even skin tone visibly.
- Anthelios UVMUNE 400 Anti-Dark Spot Fluid SPF50+ – A lightweight, invisible broad-spectrum sunscreen specially formulated for melanin-rich skin.
Where to Buy La Roche-Posay Products in Nigeria
The weeklong pop-up reaffirms La Roche-Posay’s mission to make expert skincare accessible in Nigeria. Consumers can now shop the brand’s full range, including the Mela B3 Serum and Anthelios SPF50+, on Konga Health and other authorized online platforms.
For a related article on La Roche-Posay, click here
