ORÍKÌ, Africa’s leading wellness and beauty brand, marked its 10th anniversary with an elegant event at The Jewel Aeida, Lagos. The evening celebrated a decade of excellence and innovation. It also unveiled a new chapter that expands ORÍKÌ’s mission and positions African wellness on the global stage.

A Night of Celebration and Recognition
Distinguished guests, loyal customers, and industry leaders gathered to honour ORÍKÌ’s journey. The event was attended by Mrs. Ibukun Awosika, Mrs. Tara Fela-Durotoye, Mr. Fela Durotoye, Pastor Bolarinwa Akinlabi, and Her Excellency Mrs. Bamidele Abiodun, the First Lady of Ogun State.
In her goodwill message, Mrs. Abiodun praised ORÍKÌ as a true symbol of African excellence. She also commended Mrs. Joycee Awosika, the founder and CEO, for redefining wellness across the continent. Moreover, she pledged the Ajose Foundation’s support to partner with The ORÍKÌ Foundation in promoting holistic health among young people.

A Decade of Purpose, Vision, and Consistency
Dr. Tola Awosika applauded the ORÍKÌ team for their resilience and innovation. He described the brand’s story as one of consistency and purpose.
“True success,” he noted, “is built through daily effort, patience, and integrity.” His message reminded entrepreneurs that long-term growth requires vision and discipline.

The Launch of The ORÍKÌ Foundation
The highlight of the evening was the unveiling of The ORÍKÌ Foundation. It marked a powerful expansion of the brand’s impact from beauty into wellness, purpose, and community empowerment.
According to Mrs. Abiodun Williams, ORÍKÌ’s Head of Operations, the Foundation aims to empower, restore, and uplift communities. Its focus includes:
- Restoring caregivers and dignifying the elderly
- Empowering survivors through vocational training
- Advancing mental wellness across Africa
Furthermore, she described the Foundation as “an extension of ORÍKÌ’s mission to build a global wellness ecosystem powered by African excellence.”
Redefining Wellness and Expanding Globally
In her heartfelt address, Mrs. Joycee Awosika, Founder and CEO of ORÍKÌ, expressed deep gratitude and optimism.
“This is not just a celebration of our birth but of our journey. We are redefining wellness in a continent where many see it as a luxury. Wellness is essential to how we live, work, and grow.”
She also announced plans to expand beyond Africa with the upcoming launch of ORÍKÌ UAE. This move reinforces the brand’s mission to put African beauty and wellness at the centre of global conversations.

A Celebration of Legacy and Community
The event featured soulful music, dance performances, and a short documentary showcasing ORÍKÌ’s growth. In addition, Humans of ORÍKÌ presented surprise awards to Mrs. Joycee Awosika, Dr. Tola Awosika, and their sons for their outstanding dedication.
The celebration ended with prayers from Pastor Bolarinwa Akinlabi, Co-Global Lead Pastor of The Elevation Church. Afterwards, Dr. Dere Awosika, Mrs. Florence Awojoodu, and Mrs. Joycee Awosika led a joyful cake-cutting ceremony.

Continuing the Celebration: Adire Praise Party
The festivities continued on Monday, October 27, with an Adire Praise Party. It brought together ORÍKÌ staff from all branches for a day of gratitude, fellowship, and appreciation.
Long-serving team member Rita Ugwu received special recognition for her commitment. Meanwhile, Pastor Dr. Muyi Mepaiyeda encouraged the team to pursue excellence and remain steadfast in purpose.
Looking Ahead: A Decade of Impact and Beyond
The ORÍKÌ 10th Anniversary was more than a celebration. It was a defining moment for a brand that continues to champion African innovation, wellness, and purpose.
As ORÍKÌ enters its next decade, it remains committed to inspiring individuals to live well, do good, and create legacies that last.