MADhouse by Tikera Africa welcomed Dr. Ndiamé Diop, the World Bank Country Director for Nigeria, for an exclusive lightning talk on “Creativity and Youth Development as a Driver for Economic Growth & Development.” This high-profile event underscored the crucial role of Nigeria’s creative industry in fostering economic advancement, job creation, and youth empowerment.
Dr. Diop stressed the World Bank’s commitment to Nigeria’s economic growth through investments in youth-driven creative industries. He emphasized Tikera Africa and MADhouse’s role in equipping emerging creatives with resources, skills, and funding to thrive..
This event began Tikera Africa and the World Bank’s collaborations to drive youth development and economic transformation across the continent.
The Role of Creativity in Economic Growth: MADhouse by Tikera Africa’s Impact
Dr. Diop engaged with some of Nigeria’s most promising creatives and industry leaders, exploring how cultural innovation and artistic expression contribute to poverty alleviation, employment generation, and sustainable economic progress. He emphasized that policies, infrastructure, and strategic investments are key to unlocking Nigeria’s creative economy’s full potential.
“For the creative sector to flourish, it requires strong institutional backing, targeted funding, and an ecosystem that nurtures talent. The World Bank, alongside development partners, remains dedicated to mobilizing resources and ensuring the creative industry reaches its full potential. However, real impact happens at the grassroots level—where organizations like MADhouse by Tikera are actively shaping the future of Africa’s creative landscape,” said Dr. Ndiamé Diop.
Tikera Africa’s Vision for Nigeria’s Creative Sector
Bayo Omoboriowo, Founder of Tikera Africa, reinforced the organization’s commitment to transforming Nigeria’s creative and cultural industries and beyond. He highlighted deliberate action, ecosystem-building, and mentorship programs as essential for equipping young creatives with long-term success tools.
“At MADhouse by Tikera, we are cultivating a new generation of creatives who see their craft as more than just artistic expression—it’s a vehicle for economic transformation. Through mentorship, education, and strategic partnerships, we are shifting mindsets and creating opportunities for creatives to make a lasting impact on Africa’s economy,” Omoboriowo stated.
A Showcase of Nigeria’s Emerging Creative Talent
The event also featured an exclusive showcase of innovative works from MADhouse creatives. Offering attendees a firsthand look at the ingenuity and excellence shaping Nigeria’s creative economy.
With continued collaboration between global institutions, private sector stakeholders, and grassroots organizations, Nigeria’s creative industry is poised for unprecedented growth—positioning it as a powerful force for economic development, job creation, and international recognition.
