Redrick PR, through its Corporate Social Responsibility initiative, Redrick Accelerate Workshops (R.A.W.), partnered with The Comms Avenue to host the Future-Proof Your PR Career Comms Leader Roundtable, bringing together more than 40 communications leaders and emerging professionals to mark World PR Day.
A World PR Day Conversation on Career Growth in Communications
Held to commemorate the occasion, the event explored what it takes to build a sustainable career in public relations and communications, with conversations centred on career growth, leadership, continuous learning, and the changing demands of the PR industry in Africa.
Ijeoma Balogun on Investing in Emerging PR Talent
The roundtable featured a career conversation with Ijeoma Balogun, founder of Redrick PR, who encouraged attendees to embrace opportunities that stretch their abilities and accelerate their professional growth. Balogun also spoke about the purpose behind Redrick Accelerate Workshops, noting:
“At Redrick, we believe the future of our industry depends on how intentionally we invest in the people coming into it. Through Redrick Accelerate Workshops, we’re creating opportunities for emerging professionals to learn directly from experienced practitioners and build the confidence to navigate their careers with purpose. We are proud to partner with The Comms Avenue to make conversations like these more accessible to the next generation.”
Adedoyin Jaiyesimi on Strengthening the Communications Talent Pipeline
Adedoyin Jaiyesimi, founder of The Comms Avenue, shared her perspective on the partnership:
“Creating intentional spaces where emerging communications professionals can connect directly with seasoned industry leaders is critical to building a sustainable future for our industry. Through the Comms Leader Roundtable, we are actively strengthening the communications talent pipeline by giving young professionals direct access to practical knowledge, real-world insights, and the mentorship they need to excel in their roles and lead with confidence.”
Networking and Interactive Discussions for Emerging PR Professionals
Attendees also participated in interactive discussions, networking sessions, and audience Q&As. By creating opportunities to engage directly with experienced communications professionals and exchange ideas with peers across the industry.
About Redrick Accelerate Workshops (R.A.W.)
The event forms part of Redrick Accelerate Workshops (R.A.W.), Redrick PR’s CSR initiative launched in 2018 to provide free, practical training for undergraduates, recent graduates, and young professionals. Through workshops, mentorship, and industry-led conversations, R.A.W. continues to support career readiness and professional development across Nigeria.
New Free Resource: “Agency 101” Guide to a Future-Proof PR Career
Building on the conversations from the roundtable, Redrick PR and The Comms Avenue have launched Agency 101: Your Guide to Building a Future-Proof Career in Public Relations — a free digital resource designed to help aspiring and early-career communications professionals better understand agency life and build successful careers in PR.
The guide is now available to download via [The Comms Avenue’s Resources Hub].
The partnership reflects a shared commitment to making industry knowledge more accessible. This partnership also creates opportunities for the next generation of communications professionals to learn, connect, and grow.
About Redrick PR
Redrick PR is Africa’s authority in culture-led public relations and communications. The award-winning agency designs intelligence-driven campaigns combining strategic insight, earned media, and creator partnerships to help brands grow. Beyond client work, Redrick PR invests in the industry’s future through Redrick Accelerate Workshops (R.A.W.), its CSR initiative.
About The Comms Avenue
The Comms Avenue is a pan-African platform advancing the PR and communications profession through learning, mentorship, and community. Through training programmes, networking events, industry conversations, and career development initiatives, The Comms Avenue connects communications professionals across Africa with the knowledge, resources, and relationships needed to grow and thrive.
